Wednesday, November 21, 2012

Commandeer

"It is my intention to commandeer one of these ships, pick up a crew in Tortuga, raid, pillage, plunder and otherwise pilfer my weasely black guts out."

Thus spake Captain Jack Sparrow in this scene from Pirates of the Caribbean: The Curse of the Black Pearl.

    



Commandeer. 

 Verb:

  1.  Officially take possession or control of (something), esp. for military purposes.
  2.  Take possession of (something) without authority. 

There's not a lot of commandeering going on these days. In fact, as far as I can recall, I have never commandeered anything in my life. Certainly not a ship or a boat. It's not a word you see very often.

But I did come across it in another sailing blog today. Taru Tuomi of worldtourstories.com announced today that she and her cruising buddy Alex Psaroudakis have been appointed global brand ambassadors for Tommy Hilfiger Freedom fragrance for Men.

Woo hoo!

How cool is that?

Now all of us males who like Taru's blog can buy some "fragrance" that will make us irresistibly attractive to young ladies like Taru.

But wait.

It gets better.

The global press release about Taru and Alex being appointed global brand ambassadors for Tommy Hilfiger Freedom fragrance for Men goes on to say that Tommy Hilfiger Freedom fragrance for Men was "created for the man who lives life big, and dreams even bigger. Freedom Tommy Hilfiger epitomizes the charisma and captivating confidence of a man – managing business at the office or commandeering a boat on the open ocean."

Wow.

A fragrance for the man who commandeers a boat on the open ocean!

I can't help but wonder that the market for a fragrance for guys who commandeer boats on the open ocean must be pretty small. But then what do I know about marketing?

By the way, in case anyone thinks I am making fun of Taru's English (which is not her first language I believe) nothing could be further from the truth. That really is how the folks at Tommy Hilfiger describe their Freedom fragrance.

In fact, Tommy Hilfiger (or their ad agency) is very fond of the word "commandeer." They even use the word in their ads for ladies' swimsuits, one example being for their Bermuda Stripe Soft Cup One Piece W/ Tummy Control. Apparently if you wear the Tommy Hilfiger Bermuda Stripe Soft Cup One Piece W/ Tummy Control you will be able to "commandeer any passing vessel."

I guess it's all to do with the tummy control.

Or maybe the soft cup?

So there you have it, dear readers. If you fancy a bit of commandeering this weekend then

a) if you are a man don't forget to splash first with some Hilfiger Freedom - Eau de Toilette or
b) if you are a woman then slip into the Hilfiger Bermuda Stripe Soft Cup One Piece W/ Tummy Control.


I think I'll go and pilfer my weasely black guts out now.


3 comments:

JP said...

I would scoff but it crossed my mind that rather than sailing the world with a hot blonde (or brunette or red head, depending upon month) I was stuck in an office in sarf Lon'on in front of an Excel spreadsheet.

How can I be sure that if tried some Hillfinger (is that right?) product I too could comandeer the high seas.

Maybe someone could experiment and see what the effects would be. I'd suggest it to Buff but I'm thinking he's more of an Old Spice sort of chap.

Tillerman said...

Yeah, but Alex managed to get a yacht and a hot chick like Taru and head off on the high seas even before he became a global brand ambassador for Tommy Hilfiger Freedom fragrance for Men. As far as I can understand it, now he is a a global brand ambassador for Tommy Hilfiger Freedom fragrance for Men he will also be able to do a spot of commandeering, any time he fancies it.

It's a tough job but somebody has to do it.

Bursledon Blogger said...

So when do we get to see Taru commandeering the Bermuda Stripe Soft Cup One Piece W/ Tummy Control?

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